Heirlüm
A multi-medium platform to reminisce, share, collaborate on, and edit recipes.
Role
UX Designer & Product Lead
Duration
June - August 2020
Problem
Loss of connection
With the rise of SEO throughout the web, ease-of-use for digital recipes has taken a toll.
Increase in at-home cooking
With the rise of SEO throughout the web, ease-of-use for digital recipes has taken a toll.
SEO Bloat
With the rise of SEO throughout the web, ease-of-use for digital recipes has taken a toll.
Solution
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Maybe you want to turn a hobby into something more.
Research
User Interviews
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“Almost every recipe needs alteration”
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“Learned by cooking with mom, grandma, dad, aunt cooking together”
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Card Sorts
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This helped with feature prioritization and information architecture.
Person A
Person B
Person C
Person D
Market Suitability
Market exists for recipe creation and sharing, but there is a gap in easy-to-use, contemporary recipe creation and sharing platforms
Competitors have outdated design / poor UX
Social feed that allows user to discover new recipes from friends and family is new to the market
Limited market for recipe editing
Process
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Core User Flow
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Design System
Recipe Customization
Ancestry Partnership
To boost this is a test and filler text. this partnership panned out this way.
Artifact Uprising
To boost this is a test and filler text. this partnership panned out this way.
Instacart
To boost this is a test and filler text. this partnership panned out this way.
Results
Although our platform never came to life, we tested the efficacy of our content and prototype with some potential users. The positive feedback we got was considerable.
“It felt bigger than me. Like I was part of a movement and community of empowerment. I started to have relationship with Artemis.”
- Yvonne D.
It would be a treat to continue to pursue the creation of this product. I hope to do so in the future.